Creator-led AI visibility for UK brands
Pop up when shoppers ask AI.
Shoppers now ask ChatGPT what to buy, and it names three or four brands. We get yours into the answer through honest, labelled reviews from the UK creators AI already trusts. Then we prove it moved.
Real reviews. Clearly labelled. No guaranteed rankings, just measured results.
- 1Your brand: best overallStrong suction on pet hair, light, long battery.
- 2Competitor A: best valueCheaper, with a shorter battery.
- 3Competitor B: best for big homesBigger bin, but heavier to carry.
UK shoppers now start shopping on AI platforms like ChatGPT and Gemini, ahead of Facebook, TikTok and Instagram.
Vercel & World Retail Congress, 2026higher conversion for shoppers who reach a retailer from an AI recommendation.
Adobe Analytics, US retail, July 2026of what AI search cites about a brand comes from other people's content, not the brand's own website.
Later, citing McKinsey, 2026How it works
Three steps. One number that moves.
- 01 · Test
See what AI says about you
We ask ChatGPT, Google and Perplexity the questions your customers ask, three times each. You get your Unprompted Score: how often you're named, where you rank, and which sources the AI trusts.
- 02 · Creators
Get reviewed by the right voices
We brief UK reviewers the AI already quotes to test your product and make honest, clearly labelled reviews in the formats AI reads: comparisons, buying guides, in-depth reviews.
- 03 · Prove
Measure what moved
We re-test at four and eight weeks with the same questions. You see the before and after: mention rate, position, and whether our creators were the sources behind it.
Why creators
AI doesn't trust your website. It trusts reviewers.
When someone asks ChatGPT what to buy, it reads what trusted reviewers say online: long YouTube reviews, comparison videos, buying guides. Brands that good reviewers cover get named. Brands nobody reviews get ignored.
We track which UK creators the AI actually quotes in your category, and build every campaign around them, not around follower counts.
| What you need | Tracking tool | Promptpop |
|---|---|---|
| Shows how often AI names you | Yes | Yes |
| Finds the UK reviewers AI actually quotes | No | Yes |
| Briefs, pays and labels the campaign | No | Yes |
| Proves what changed, before and after | No | Yes |
A tool is the scales. We're the trainer.
Free research · coming soon
The UK AI Shopping Index
Which brands does AI recommend when Britain asks what to buy? Category by category, we put real shopper questions to ChatGPT, Google and Perplexity and publish who gets named, where, and which sources the AI trusted. First category: air fryers. More to follow.
Layout preview only. Real brands and scores in the first edition. Want your brand's private score now? Get it free.
Pricing
Start free. Prove it. Keep winning.
Unprompted Score
Free- 10 real shopper questions in your category
- How often AI names you vs three competitors
- Delivered as a one-page snapshot
AI Visibility Audit
Start here- 30 shopper questions tested three times across ChatGPT, Google and Perplexity
- Your mention rate, position and the sources AI trusts
- Where competitors beat you, and a creator plan to close the gap
Creator Pilot
- UK creators the AI already quotes, about 12 weeks
- Honest, labelled long-form reviews plus written versions
- Re-tests at four and eight weeks with a before-and-after report
Monthly Visibility
- Monthly re-test of your key questions and competitors
- Accuracy checks: wrong prices, old models, unfair claims
- Three clear actions for next month, plus a 20-minute call
Honest by design.
Shoppers and AI trust reviewers because they tell the truth. We keep it that way.
- Every review comes from a real creator who actually used your product.
- Every paid piece is clearly labelled as an ad, as UK law requires.
- We never pay for praise, buy fake reviews or post as customers on forums.
- We never promise a guaranteed spot. We measure and report what actually moved.
Questions brands ask
- What is the Unprompted Score?
- The share of real shopper questions where AI names your brand without being asked about you. Ask "best coffee machine UK" and see if you come up. It's the number we measure before and after every campaign.
- Can you guarantee ChatGPT will recommend us?
- Nobody honestly can: the AI decides for itself. We put your product in front of the sources it trusts, then measure the change carefully and report it straight.
- How long until we see results?
- Google's AI answers can pick up new reviews within days. ChatGPT usually takes two to four weeks. We re-test at four and eight weeks.
- Why not contact creators ourselves?
- You can. We bring what's hard to do alone: data on which UK creators AI actually quotes, briefs built for what AI reads, compliant labelling, and before-and-after measurement.
- Is paying for reviews allowed?
- Yes, when the review is genuine and clearly labelled. UK law bans fake reviews and hidden paid ones. We only do the honest, labelled kind.
- What if a creator doesn't like our product?
- They say so. Honest reviews are why shoppers and AI trust them. We vet products before we take them on, and help you act on the feedback.
Find out what AI says about your brand.
Get your free Unprompted Score: how often ChatGPT, Google and Perplexity recommend you, and who's beating you. We'll send it within five working days.
Privacy
Who we are. Promptpop. Contact: hello@promptpop.co.uk.
What we collect. Only what you type into our forms: your name, work email and brand.
Why. To send what you asked for (your score, audit or the Index) and to reply to you. We don't sell your data or share it for anyone else's marketing.
Where it's kept. With our website host, which processes form submissions, and our email provider.
How long. Up to 24 months after we last hear from you, or until you ask us to delete it.
Your rights. You can ask to see, correct or delete your data at any time by emailing us. You can also complain to the Information Commissioner's Office (ico.org.uk).